Hold on to Your Cosmetic Surgery Patients

As someone who has once successfully underwent a cosmetic surgery procedure, be it invasive or not, feeling bonded to the cosmetic surgeon is important. If you managed to build rapport with the patient, then it’s absolutely imperative to maintain that relationship and go beyond it. As a surgeon, consider your cosmetic patient as someone dear to you; envision him/her as more than a patient. First of all, the patient has a heart, has feelings and building a solid bridge between you and him is a must for a long term relationship.

Why patients don’t come back to you?
The main reason why some patients don’t return is not that they had a bad outcome or they were unhappy. When I interviewed them for my book, I discovered that they leave because of your indifference. If you ignore your patients, they will search for other plastic surgeons. Your patients want to be treated as people first. So, take your time or ask someone from your staff to keep in touch with them. They want to know what is new in the world of cosmetic enhancement, with you and with your practice, so stay in touch.

The goldmine from your cosmetic surgery practice
Did you know that you have a gold mine in your own office? I am sure that all your patients’ contact details were added into a database for certain purposes, including marketing maybe? Do you realize that this is one of your main assets? Your past and present cosmetic surgery patients brought you a great deal of your profits; they are the reason of your good reputation. But do you know how to explore this fantastic goldmine?

In this tough economic climate, marketing your practice has become a necessity more than ever and why not use what you already have? Maintaining rapport with your existing cosmetic patients is the key. Repeat contact with fewer aesthetic patients rather than just with dozens of total strangers.

This is not the time to spend your money on a new advertising campaign. Attracting new leads to your practice might not be the best solution. You will need a very well focused campaign to bring only the qualified prospects. So, it’s the moment to concentrate on those who already know you since they are more apt to respond to your promotional efforts. Use evidence based patient marketing tools to wake up your sleeping patients and get them visiting and referring.

Proven strategies to keep in touch with your cosmetic surgery patients

From our experience, we would like to share with you a few of the best practices we’ve tried ourselves. There are many methods to maintain a close relationship with your patients and we do not intend to cover all possibilities. Today we will focus on the “keep in touch” strategies that can increase the number of surgical procedures.

Keep in touch online
The more you can bond with the patients virtually, the more likely they are to visit you. So, keep in touch with monthly messages and periodic offers so when they are ready for aesthetic enhancement, they turn to you since you’ve been such a great resource to them.

A few online tools to stay in touch with your existing patients are:

The e-mail
– teach your staff to always require the patients’ email address and add it into your database
– be sure to get the patient’s agreement to send him/her emails
– use it to send feedback anytime a patient requires an answer from you by email
– send invitation to events by email
– send birthday cards with special gift offer
– send an email of appreciation for multiple referrals
The e-newsletter
– is something very common to a web savvy patient
– it requires the patient’s self will to register, so it is not spam
– it can be used as a method to educate your own patients about the new trends in cosmetic surgery, about the new technology you use or others
Your blog
– have appealing articles written on your blog
– engage your patients to provide feedback on their cosmetic surgery procedure
– initiate contests on your blog, such as: sharing your cosmetic surgery experience will bring you more cosmetic enhancement
Your website
– ask for testimonials from your patients
– provide incentives for your cosmetic surgery patients
– provide online patient education that needs registering

Keep in touch by phone
First of all, you should find a good reason why to call. Nobody wants to receive an annoying call that smells like a sale. Here are a few occasions when calling would be more appropriate:
– to thank them for a referral
– to invite them to an open office day or to any other special events you organize
– to ask them how they feel a few weeks after they went home following the procedure
– to ask for permission to send them a promotional gift

Keep in touch by direct mail
Mail is another method to keep in touch with your cosmetic surgery patients and send them regular information with little costs. By mail you can send:
– personal notes with your hand written signature
– promotional fliers
– little gifts
– letters of invitation
– thank you letters

Keep in touch by organizing events
You can hold an annual patient appreciation day for your patients and their family and friends. Make it an event by serving wine and hors d’oeuvres and have drawings for free and discounted services.

And a final tip to hold on to your patients
Sometimes, keeping in touch with cosmetic surgery patients can be difficult if you don’t have a sound reason. That is why it is recommended to make notes of your patients’ important interests so that you recall them later. A physician told me that he always kept a note of the last thing a patient said when he left the office. So, during the next visit, commenting on that last topic helped them develop rapport and a sense of continuity in his doctor-patient relationship.

CertaPet Expands Their TeleTherapy Coverage

Califonia-based CertaPet has officially announced the company’s recent expansion of their teletherapy coverage. The platform is now serving residents in Texas, Ohio, and Oklahoma, helping them obtain easy access to Licensed Mental Health Professionals in their state. The company has focused their efforts on increasing access to care for those who currently reside in hard-to-reach rural areas as well as promoting pet therapy for residents who face emotional and mental disabilities.

“Statistics show that 1 in 4 adults and over 17 million children suffer from diagnosable mental and emotional illnesses. Unfortunately, less than 8 percent of the people who need it ever receive care for their condition,” said Julie Martinez of CertaPet. “It’s clear that the mental health care system in this country needs work, and we can’t continue to rely on medication as the answer. This is where having an Emotional Support Animal can help. Owning an ESA can provide much-needed physical and emotional companionship while reducing anxiety. With CertaPet’s recent expansion, we can now help even more people get access to this kind of therapy through the recommendation of a Licensed Mental Health Professional in their area.”

CertaPet.com provides a robust teletherapy platform needed to help connect those with mental and emotional disabilities to a Licensed Mental Health Professional who can assess their needs and give them access to the level of care they require. These professionals use a carefully-crafted screening and consultation process to help residents determine if an emotional support animal is right for them as well as help them obtain the legal documents necessary to register their pet as an ESA. Residents can learn more about Emotional Support Animal Laws at

Martinez went on to say, “We see it as our mission to provide mental and emotional health care access to as many people as possible. With that idea in mind, our entire team is ecstatic about the opportunity that we have to serve the people of Texas, Ohio and Oklahoma and help them get what they need to reduce their anxiety and feel more secure. We know the difference that an emotional support animal can make in someone’s life, and we are proud to be expanding our efforts to help those who need these animals to better manage the symptoms of their condition.”

Residents in Texas, Ohio, and Oklahoma are encouraged to visit the CertaPet Facebook Page to learn more about ESA laws and to keep up with what’s going on with CertaPet.

Figuring Out Professionals

In contemporary dentistry’s world you will find certainly much more solutions today than in the past. If you are not used to a place or you are just looking for a new dentist to better match your needs it can be overwhelming to understand where to begin the search. Do you want a general practice dentist or a cosmetic dentist?

To begin with, in the world of dental expert a general practice dentist and a cosmetic dentist tend to be one and the same. Cosmetic dentistry is not deemed another specialty field although it’s suggested as a niche industry. Your dentist that fills cavities and treats decay and gum disease is also the dentist that will do cosmetic work to produce or recover an ideal look.

This would help you if you are attempting to realize if you require a general practitioner or a cosmetic dentist. The chances are you’ll need these skill sets both but your one general dentist can perform these jobs both.

While you start your search for the best dentists you must gather recommendations from friends, co-workers family members, as well as neighbors to obtain a recommended dentist’s brand. Naturally if you are new to a place and do not know everyone or do not like the guidelines you’re getting, you may also look to the web. Consumer-driven internet sites frequently can give you evaluations and the referrals that you just cannot find elsewhere and also have the main advantage of reliability.

Begin your elimination process by making a few phone calls to the dentist’s office in question. A few basic questions to the receptionist must answer fully the question of location and hours which are elimination’s primary point.

You’ll need a dentist that’s found near your home, work or school with hours which might be compatible with your timetable. The next concern should be if the dentist accepts your insurance in case you have any or gives a money discount if you’re a cash-paying consumer.

Lastly you must consult it takes to acquire a consultation. If the dentist is weeks out for that nearest opening are you able to wait that long and become a committed patient? As soon as you do become an existing patient how long is your wait to get in? What is the policy for emergencies and after-hour or weekend care? After you locate a dentist that matches your original demands, plan a consultation and move from there to investigate if the office is an excellent match or does not your needs. With a watchful prescreen approach you need to find a dentist that is a great fit for your dental requirements.